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An Important Message About the Value of Your House

Your house has many values-

one to the tax assessor, others to your lender and insurance company, and yet another value to you, the owner. It also has different values to prospective buyers ("market value") depending on their needs, desires and financial resources.

The best price obtainable

at any given time can only be determined by thoroughly and aggressively testing the market and challenging the competition. In the final analysis, the market dictates value, based on current conditions, the current supply of buyers, and the current competition.

The price at which you choose to market your property

will be, at best, an estimate of what you think those "test results" are likely to be once your house is placed on the market. To assist you in the selection of a price, a Competitive Market Analysis has been prepared and is included in the customized Marketing Action Plan for your property.

Buyers engage in comparison shopping-

The Competitive Market Analysis focuses on properties now on the market which are competing for the attention of those buyers.

In addition, houses that have recently sold and those that were on the market and did not sell are also examined. These proeprties tell us what buyers in the recent past were and were not willing to pay.

The best price obtainable

for your house will ultimately be determined by the market. It is highly unlikely that a buyer will pay more for your property than could be paid for another property with similar amenities and features. All other considerations aside, houses that do not meet the current competition in price and terms simply do not sell. In fact, they may even help sell the competition!

The price at which your house is marketed must attract enough attention among buyers and brokers to generate showings and offers.